Content marketing increases brand recall, helps shape brand perception, and fosters brand loyalty. With the right strategy in place, content marketing helps support traditional marketing efforts to push sales and to get people to start paying attention to your brand.
We worked with our partners over at WE ARE KIX in turning the Hong Leong Bank brand perception around to appeal to Gen-Ys.
With over 25 million views so far worldwide, it is the most viral video out of Malaysia. Ever.